The Original Digital First Agency

This is The Arcane — where clean data, digital expertise, and performance marketing help you sell more.

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Our Approach

The industry is changing, rapidly. Where there used to be only a handful of possible tactics, now there are dozens. But it’s time to break down the silos. Our approach weaves all touchpoints together to build a powerful and effective strategy starting from the goals down. We call it your Performance Engine — and it works.

Our Performance Blueprint

Arcane performance blueprint

More Leads

Build a strong foundation to capitalize on every lead by ensuring every step of the customer journey is optimized for success, from digital advertising to organic search rankings, paid social to the website experience.

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More Sales

See direct results from your marketing spend by breaking down silos and integrating the sales funnel. With proven success in the eCommerce space, our team of visionary leaders will be your partner in the pursuit of growth.

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More Reach

From social media presence to brand identity, build awareness and stand out in the market with goal-focused strategy, performance creative, and messaging that transforms impressions to loyalists.

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What our partners are saying

We started working with Arcane as our AOR in the Fall of 2019. We treat them as a true extension of the SAXX team. They are our trusted partners in DTC and their responsiveness and dedication to our success is invaluable. Nothing is too big or small and always just a “text” away, even if it’s 11pm on a Saturday night. True teammates.

- Shelly Wilson, VP of eCommerce, SAXX

We turned to Arcane to redevelop our decades-long public awareness campaign, which is built around a basic concept: See an optometrist to save your eyesight. In an unbelievably short timeframe, Arcane came back with a campaign that delivered that message in a fun and inviting way, moving us away from “traditional” print formats to digital platforms. With GetEyewise, we were able to truly measure not only what messages resonated with the public, but the best delivery mechanism for doing it. Over three years, we have been able to grow both the campaign’s brand and our own. And the best part? Dealing with a creative team that is responsive, respectful and as invested in helping us meet our goals as we are!

- Rhona Lahey, Director of Communications and Marketing, Canadian Association of Optometrists

The team at Arcane is truly an extension of our team. Every member brings the same level of enthusiasm, care, dedication and sense of urgency to projects as we do. Through our close partnership, we have successfully launched a new corporate identity, website and social media strategy, all positioning our organization for strong growth, and all completed under tight timelines. This is something we could not have achieved on our own. Not only can I count on Arcane to deliver stunning creative, thoughtful copy and fresh ideas, but also powerful insights and recommendations based on data and experience to frame our approach. There is a wealth of expertise within the agency that has been—and will continue to be—incredibly valuable for us.

- Elyse Michaud, Manager, Corporate & Market Communications, Jones Healthcare Group

We’ve had the pleasure of partnering with the Arcane digital team on several projects over the past few years. Their experience, insight and ability to create custom solutions for variant audience segments, platforms and budgets is best in class. Results always exceed benchmarks, and perhaps most importantly, the team brings a truly strategic, ‘always-on’ mindset to everything they do.

- Ciabh McEvenue, Creative Director & Partner, Arable Brand Communications

Our Marketing team at Connect First Credit Union has held a close relationship with Arcane since 2016. Over this time, they have helped us grow many different areas of our brand by designing and hosting all five of our public facing websites, creating a variety of microsites, building our paid digital ad presence through social media, search and display ads, all while helping us track and optimize along the way. The team has always been willing to go the extra mile when we bring new ideas to them, and they always work in an efficient and professional manner. Overall, it has been great working with them and getting to know each of them on a personal level as well.

- Kianna Hofforth, Digital Marketing Advisor & Julie Macdonald, Manger of Digital Marketing, CFCU

It has been truly refreshing to work with a digital agency as responsive and eager to work with our business model. The team at Arcane often exceeds our expectations by taking initiative on being proactive partners to help us achieve our objectives. They are creative, clever, professional and efficient. We are impressed by their execution and overall level of service. Their willingness to adapt to our unique integrated agency model made them a great fit for our growing business. Their team is knowledgeable, determined to help you succeed, and focuses on what matters. I would not hesitate to recommend Arcane as a digital agency.

- Maureen Henderson, Director of Marketing and Communications, WCDT

A Few Partners

Arcane is proud to serve many amazing client partners across North America.

Old Dutch logo
Cowbell logo
Saxx logo
Roots logo
OrangeTheory logo
Lunapads logo
DFO logo
Nude By Nature logo
Ivey logo
Banff Sunshine logo
Aleafia Health logo
100 Kellogg Lane logo

Orangetheory Fitness

From a siloed sales funnel that was leaking leads and diminishing intent, we found the results Orangetheory Fitness was looking for through a full-funnel approach to performance marketing. From the first touchpoint to the final sale, every step of the customer journey was working together to achieve their business goals — ultimately increasing leads by 121% at a 60% lower cost year-over-year.

SAXX Underwear

How did one brand go from a niche, high-end product to the underwear everyone is talking about? By consolidating SAXX’s efforts under one performance engine, we were able to influence the entire digital ecosystem to capture intent wherever it existed. Enhanced shopability, refined tactical strategy, and a brand boost in the US market meant 300% revenue growth in established DM channels and more than 20% measured lift in brand awareness.

Old Dutch Foods

It’s not enough for creative to look good — it needs to perform. We dialled into Old Dutch’s key value propositions to invite new and existing fans into the brand experience, from Canadian pride to national contesting. By combining high-quality, performance creative with highly engaging copy, we increased reach by 277% and garnered a 760% increase in engagements.

Lets Get Started

Work With Us
Arcane Team
Arcane Team

An Eye For Detail And Performance

Arcane Team

Powerful Business Acumen

Arcane Team

A Way With Words

Arcane Team

Learning Through Listening